User & Customer Experience
Creating unique brand experiences
In the increasingly digitalized business world, user and customer experience plays a crucial role. At bbv, we specialize in precisely this. Our UX experts design customized solutions tailored to your customers’ needs. The goal is to create a seamless, intuitive, and positive experience that expresses the uniqueness of your brand, services, or products.
Your benefit
- Business growth: By improving the user and customer experience, you can not only increase customer satisfaction and loyalty, but also drive business growth. An improved user and customer experience can increase purchase intent and increase customer lifetime value.
- Customer satisfaction : We design digital experiences that are not only user-friendly and intuitive, but also delight your customers. By improving the user experience, we can help increase your customers’ satisfaction.
- Customer loyalty : By building emotional connections and creating positive experiences, we increase your customers’ loyalty to your brand. Loyalty is often a direct result of outstanding customer experiences.
Marco Corradini, Chief Maintenance Planner, Gotthard SBB AG
bbv understood our unique requirements and optimally implemented them in an intuitive user interface design. Professional and flexible – that’s what impressed us.
Our services
- Usability Testing & Optimization: We conduct comprehensive usability tests to ensure your digital touchpoints are effective and user-friendly. Based on the insights gained, we optimize the design and functionality of your digital platforms.
- User Experience Design : We create intuitive, user-friendly interfaces that help your customers achieve their goals efficiently. We place particular emphasis on consistency, usability, and visual design.
- Customer Journey Mapping & Service Blueprinting: Together with you, we analyze the entire customer experience, from the first interaction with your brand to conversion and beyond. We identify key moments and channels to gain a comprehensive understanding of customer needs and optimize your customer journey.
A poster for every product owner and project manager
User-Centered Design at a glance
This poster explains the key principles of user-centered design, illustrates the cycle of requirements, solutions, and evaluation, and lists the various benefits this approach offers. A poster for every product owner and project manager.
Do you want to create an inspiring customer experience?
Start with our no-obligation 30-minute introductory consultation and discover the foundations of an excellent user experience.
FAQ on User & Customer Experience
What is service blueprinting?
Service blueprinting is a service design method that allows for the visual representation and analysis of complex services. It describes the flow of a service process, the interactions between customers and service providers, and the supporting resources and technologies.
Why is a good user and customer experience important for my company?
A good user and customer experience can increase customer satisfaction, strengthen customer loyalty and ultimately lead to higher sales.
How can I improve the user and customer experience in my company?
There are many ways to achieve this, such as improving user interfaces, optimizing customer service processes, or collecting and using customer feedback to improve products and services.
What does a typical usability test involve?
Usability testing involves performing typical user tasks to determine how easy or difficult they are to complete these tasks with your product or service. This allows you to identify and address issues that hinder users' ability to complete their tasks.
What is a customer journey map and how can it help my company?
A customer journey map is a visual representation of all the interactions a customer has with your brand. It helps you understand and optimize the customer experience by highlighting where customers encounter problems or have particularly positive experiences.